Michigan Awesome has been celebrating state pride and hometown love since 2009. What started as a few clever sayings on t-shirts has grown into a booming eCommerce business with several product lines and products in over 200 stores throughout the state.
I joined the team at Michigan Awesome in 2011 on a freelance basis making improvements to their Shopify store and reporting on their digital marketing initiatives. Over the years, I began taking on more for the Michigan Awesome team and started full-time with them in 2017.
I’ve had my hand in many key projects that have helped transform the business into the well-oiled machine it is today.
Key Stats
- Launched a new Shopify theme with heavy customization, increasing conversion rate by 9% YOY.
- Implemented a custom B2B eCommerce system that enables easy corporate gift-giving.
- Automated several manual processes, saving hours of work each week. For example, I wrote a custom application in Google Apps Script to automate invoice creation.
- Introduced a new barcoding system for packing and shipping orders which reduced mistakes and increased efficiency significantly.
- Introduced a digital pull sheet system, eliminating the need to print paper daily.
- Created reporting dashboards with Google Data Studio, powered by Google BigQuery which enabled better data-driven decision-making for purchasing inventory and demand planning.
- Helped establish and maintain a 98% customer satisfaction rate while handling all customer service for 2+ years.
- Reduced digital marketing spend by 30% in my first year by eliminating redundant tools and underperforming ads.
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